About Susan Hoff

The Woman Behind Oath & Grind
Susan Hoff

A self-made business woman, philanthropist, and winery proprietress who won her WBFF pro card, Susan Hoff was crowned Mrs. North America Classique, achieved her NASM personal trainer and Primal Health Coach certification, and was featured on the cover of BodyScape magazine. And that's just the beginning.

25+ Years In The Industry.
Award-winning fitness trainer
industry-leading fitness & health coach
100 Executive

30 year career at Best Buy, retiring as the SVP & CCO, with 20 years leading Best Buy's Philanthropic work


Modeled since 2010, after she started competing in fitness competitions, and was featured on the cover of BodyScape Magazine in December of 2018.

media influencer

Became a certified Primal Health Coach with free health and fitness tips and tricks for her followers.


Along with her husband, she became the founder of Fantesca Estate & Winery in 2004 in Napa Valley.

mrs. north
america Classique

Competed in the Mrs. Globe competition in 2019 as Mrs. Hawaii Classique and then was crowned Mrs. North America Classique.

fitness professional

Became a NASM certified personal fitness trainer in 2013, then competed in fitness competitions like WBFF pro, winning her pro card in 2015.

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Inspiring Blog Content

A platform for women who believe ambition has no ceiling, who are ready to take the oath to achieve their goals, and commit to the grind it takes to get there. Whether you are just starting out on your health and fitness journey or you have advanced through the ranks, you can benefit from these versatile, resourceful blogs and refine your goals.

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shop my fitness Apparel

This project has been years in the making and has finally come to fruition, following a great amount of collaboration with world-renowned designer, Elisabetta Rogiani! The limited-availability items in this collection are designed to be worn at the gym or around town—and always with confidence. Run fast, spin hard, lift heavy, work out like crazy. Whatever you love to do, Oath & Grind has you covered.

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About Oath & Grind

Oath & Grind by Susan Hoff is a luxe lifestyle community that blends fashion, fitness, and nutrition to serve as aspiration—because everyone can start a healthy habit, regardless of their age or physique.

Best Buys Children's Foundation
Founder, CHM & CEO
kedge business school
MBA, International Business
Certified personal trainer
Issued December 2006
Fantesca Estate & Winery
Owner & CEO