Oath & Grind Takes Center Stage in New York

Susan Hoff
July 13, 2022

My most recent “Workout x The Office” modeling shot with EpicFit Magazine took over New York.

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Imagine taking in all the sights and sounds of New York City and stumbling on two billboards two stories high with your modeling shots on them. Fortunately, it's not something that needs to be imagined.

Earlier this year, I was selected as the next cover model for Epic Fit Magazine powered by BodyScape Magazine. I was able to travel to the vibrant city of Miami and shoot with the tremendously talented Sarah Lyons Glabman. We jumped between studio shots, colorful backdrops, and iconic beaches in a whirlwind of a day. The result was nothing less than spectacular.

I also shared in an earlier edition of my newsletter that I recently became a 'Tutu,' a Hawaiian term of grandmother. I wrote about how I am excited to continue working hard in all my endeavors to become a role model for her, because this 'Tutu' isn't done working to become a better person every day. When you put it all together, this 'Tutu' gracing the cover of a celebrated publication is quite the feat in its own right.

Imagine my excitement when I received word that Supermodels Unlimited decided to sponsor my image with two billboards in the Big Apple at the intersection of 34th St and 7th Avenue. My placement will run through the week and earn millions of impressions.

New York has always held a special place in my heart. My husband and I take an annual trip during the holidays for a romantic getaway. I grew fond of the food, the fashion and the live of life New Yorkers enjoyed all hours of the day. There's nothing quite like the bright city lights and world of potential. Seeing my image take up not one, but two billboards is like a nod of approval from the city I've always admired.

I pleasantly share this story because time always seems to run in a mad dash. It was only yesterday I earned the title of grandma, but here I am taking over a billboard in New York City. When you think about your hopes and dreams, just know they're never out of reach.

A huge thank you to the tremendous team behind this shoot! Hair and Makeup by Lisa Opie. Posing and Choreography by Monica Brant. Photography by Sarah Lyons Glabman.

Oath & Grind By Susan Hoff
Run fast, spin hard, lift heavy, work out like crazy. Whatever you do, Oath & Grind is the destination for all things fitness, nutrition, and life.
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Oath & Grind by Susan Hoff is a luxe lifestyle community that blends fashion, fitness, and nutrition to serve as aspiration—because everyone can start a healthy habit, regardless of their age or physique.